Google Search is constantly working to connect people to helpful information. Therefore, Google algorithms were designed to help its search engine find, rank, and provide relevant pages in response to queries. As a result, the algorithm is continuously being improved. Google has launched the "helpful content update" that ensures people see more original, helpful content written by people, for people, in search results. The update started on August 25th and was completed 15 days later on September 9th.
What is Google’s helpful content update?
The new update specifically targets content that is created primarily to rank highly in search results rather than help or inform people. A key purpose of this algorithm update is to help users find "high-quality content. Its goal is to reward better and more useful content written for humans and to benefit users. In short, the problem is that searchers become frustrated when they land on a site that delivers unhelpful content but is ranked well because it was designed to rank well. Adding more authentic and useful content to search is part of Google's ongoing effort to reduce low-quality content. The new algorithm aims to downgrade these types of websites and promote more useful human-designed websites. It is clear from the name, any content that is not helpful for the audience will be pulled down in rankings. Creating content about things you don't have experience in, such as reviewing products without using them. In this case, Google will penalize the content simply because it appears to have been written to drive search engine traffic rather than improve the user experience.
A helpful content update is a sitewide update
Google's new helpful content update will take effect across the entire website, unlike many other algorithms that are applied by page. Google will penalize your entire site if it determines your site is producing a lot of unhelpful content written primarily to rank in search engines. Google did not specify exactly what percentage of pages on your site must be helpful versus unhelpful to trigger this classifier, but they did state that it is sitewide and will impact the whole site, even if it contains a lot of helpful content. It is explicitly stated by Google that "removing unhelpful content may help your other content rank better."
How to build human-first content
Internet users browse for a variety of reasons, whether they're looking for information or advice, searching for places to eat, or shopping online. As a blogger or content creator, it can be challenging to stand out amongst the millions of search results displayed in response to each user's search query. The challenge in this highly competitive space is to create valuable, user-friendly content that breaks through the noise and gets your readers' attention. Just writing great content is not enough. Your content should be engaging and accessible as well as pertinent and succinct to gain that competitive edge.
To create human-cantered content, Google asked the following questions:
- Do you have an existing or intended audience for your business or website that would find the content useful?
- Has your content demonstrated first-hand expertise and a depth of knowledge?
- What is your site's primary purpose?
- Do you think the person who reads your content will feel that they have learned enough to accomplish the goal they set for themselves by reading it?
- Did you enter some niche topic area primarily because you thought you would get search traffic, and then didn't know anything about it?
- Is your content so compelling that readers feel they have to search for more information from other sources to find better information?
- Do you write about things simply because they seem popular rather than because you would otherwise write about them to your existing audience?
If you have clear answers to these questions, you're headed on the right track.
Here's how you can make your content more user-friendly
You should state the purpose of your blog posts before you begin writing them, whether it's to entertain, inform, or discuss a given topic. To attract readers, you need to identify a niche—a special element that appeals to them that will draw them in. Decide what you will write about and how you will make it stand out from the other online content that covers the same topic. In addition, providing readers with content they would enjoy reading is more likely to keep them engaged for a longer period. By writing in a personal or brand voice, you will capture the reader's attention more effectively. Keep your content simple by not using technical jargon or long, complex sentences. This will only cause your readers to lose interest. You won't have any readers if you stuff your text with keywords or boring facts. Make things as simple as possible. It is best to keep the information short, snappy, and relevant.
Things to keep in mind when writing quality content for your website are: -
- Choose a topic and stick to it
- Focus on your target audience
- What is the goal of your content?
- Your content needs to be structured
- Facts, figures, and fun facts should be included
- Be sure to do your research
- Maintain an up-to-date content
- Keep it original
All updates are aimed at making the website more user-friendly. A search engine's ultimate goal is to serve the audience. If they're satisfied, you don't need to worry about website updates. Create content to genuinely help your audience.
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