A positive online review establishes your expertise, builds trust, and provides social proof. Here are 8 ways you can generate customer reviews for your brand. The influence of online reviews on purchasing decisions has been growing steadily since the advent of the internet. And why not?
They give accurate and genuine insight that no marketing campaign could ever replicate. Reviews by customers have the power to make or break a local business' reputation and can impact sales dramatically. Local businesses need as many positive online reviews as possible to strengthen their brand, establish their expertise, and gain trust, which is why having as many positive reviews as possible is vital.
Eight techniques you can use to boost your local business's reviews
- Gather email addresses during the billing process Obtaining the customer's email address and phone number at the time of purchase can help you land a review. In most cases, if someone shares these details with a business, they have likely enjoyed the experience and are likely to tell others about it. Send them a friendly follow-up after a week, asking for an honest review about the experience they had with your business.
- Encourage reviews with in-store placards
If you are a local business with a brick-and-mortar store, you can use in-store signage to spur reviews. This can be in the form of banners, flyers, brochures, and window clings. Alternatively, you can include a request for a review at the bottom of the bill receipt.
You can also offer a kiosk with an in-store app that directs customers to a page on the business's website to leave an on-site review.
It is even possible to have QR codes that point to review profile links, allowing them to choose the platform they want to write a review on. Your desire and appreciation for online feedback show customers you care about their opinions and are committed to continuous improvement. - Offer incentives on future purchases
You may find that some of your most loyal customers already spread the word about your brand to their friends and family, but others may need a friendly nudge to take the time to leave a review for you. Offer them discounts, coupons, or other incentives for their reviews as a way to get them to review. You comply with the guidelines as long as you give the two-star reviewer the same coupon as the five-star writer. - Keep your website up to date with review reminders
Making it easy for your customers to leave a review will improve your chances of receiving more reviews. While it sounds obvious, so many businesses don't make efforts to simplify the review process. People don't leave reviews because they don't want to spend time "learning" how to do so. If they are aware of how to do this, it is just looked upon as a tedious and unnecessary task. Ensure that your customers can easily leave valuable feedback by making it as easy as possible for them. Lead them to your Yelp or Google Business Profile review page on your website with call-to-action buttons and pop-ups (not in an annoying way). Send your customers a unique Google review link via email using a direct link generator tool, like Supple. The link takes customers directly to your Google Business Profile, where they can write a review and post it. You shouldn't expect your customers to write elaborate reviews, because that's highly unlikely. - Take advantage of social media
To get a more in-depth understanding of the performance of your business, use social media platforms such as Facebook, Twitter, or Instagram. You can direct your followers to leave a review on the platform of their choice. Perhaps you could informally ask if your followers miss a certain menu item that was discontinued by your restaurant. You could then ask customers to mention that in their reviews as a "vote" for bringing it back. The technique allows customers to share fun stories through reviews, boosting your brand's social media engagement. -
Respond to all reviews thoughtfully
Despite your busy schedule, you should respond to any reviews you receive. You should avoid sounding robotic as a brand, but a simple, timely "thank you" can make your customers stay with you. Ideally, your response should be unique and personalized. By responding to all reviews—good and bad—you give people the impression that your company cares about their feedback, so they're more inclined to share their own. Don't be discouraged by negative reviews; they add authenticity to your brand. Reviews that are all positive almost always point to something fishy. As a result, people would begin to doubt the authenticity of those reviews. -
Give your customers a great experience
The quality and quantity of reviews you receive will be determined by your customers' in-store experience. Reviewers will feel obliged to leave a review if they are blown away by your product, service, or experience. More and better reviews can be generated by delighting customers and exceeding their expectations. The best possible customer experience will pay off if you strive to deliver it. -
Get Reviews for Your Business
It's great that you are already soliciting, monitoring, and responding to your reviews! You've got a jump on your competitors. It's never too late to start if you haven't already. The first thing you should do is figure out what your customers say about you. Online reputation is largely influenced by Google Business Profiles, Yelp, and Facebook for nearly every business. It may also be necessary for you to manage industry-specific review sites based on the type of work you do. -
• Review sites can affect your business' trajectory
Keeping an eye on what's happening with your business, gathering feedback, and expanding your customer base is easy with online reviews. Reviewers tell potential customers how great you are and why they should do business with you. It is possible to turn negative experiences into positive ones by taking responsibility, identifying shortcomings, and identifying what needs to be improved.
Local business success depends heavily on online reviews. Customers gain insight into your operation by reading about actual interactions with your business, and they gain an authenticity they cannot find elsewhere.
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