Getting close to your passions is one of the reasons people use Instagram. The majority users follow at least one business, so they're constantly looking for brands to inspire them. In 2022, Instagram will remain one of the top players on the social media landscape. With constant growth and development, it also introduces new features frequently. While the world is struggling to stay resilient through tough economic times, Instagram is rapidly developing new features and functionalities to address major business issues and help users support their favourite brands.
Instagram new features and updates is now surfacing ads in more places through the app, including the explore feed and profile feeds for individual accounts. The Instagram app has updated its advertising functionality to surface ads in more places, including public profiles and the explore tab.
In addition to these updates, the company has also added augmented reality (AR) ads and multi-advertiser ads. Lastly, Instagram offers advertisers a selection of free-use music for Reels ads. Instagram offers brands an easier way to create, tell their story, and grow their businesses by introducing ads to new surfaces and creative tools.
Here are all the details about Instagram ads' latest updates.
Advertisements in Instagram profiles and Explore Feed
Instagram is testing ads in user profiles, though only select creators will earn revenue. Instagram ads will begin appearing on public account feeds for users over 18. Profile feed is the vertical scrolling experience activated by clicking a thumbnail on a user's profile. This does not refer to the profile grid, which remains ad-free. Using profile feed ads, advertisers can easily reach a wider audience with existing feed assets, while giving people the same level of personalized ad experience as on main Instagram.
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Instagram new features and updates is experimenting with the ability to share revenue generated from profile ads with creators, but this option might not be available widely.
Instagram states that:
“As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators.”
Additionally, Instagram inserts ads on the explore home feed, which is the first screen you see when clicking on the search tab.
A multi-advertiser ad
Businesses can be discovered by people who are in a shopping mindset and have recently engaged with relevant business content on social media through multi-advertiser ads. Through a machine learning algorithm, Instagram delivers more relevant ads based on your commercial intent when you interact with a particular ad. As part of Instagram's new multi-advertiser format, ads can appear next to ads from other advertisers. Some of these ads may come from businesses that are related or complementary. Ad grouping is automatically determined by AI and machine learning. The Instagram multi-advertiser ad feature allows advertisers to opt-out if they don't want their ads to appear in a carousel with ads from other businesses.
AR ads
Instagram is launching a beta test of AR ads in the primary feed and Stories. By using Spark AR, brands can encourage people to interact with the AR experience through their surroundings.
Free-to-use music for reel ads
Instagram offers advertisers a selection of royalty-free music to use in reels ads. The meta sound collection library now offers high-quality music for carousel ads on reels. Advertisers can select songs manually or let Instagram choose the best music based on an ad's content. In recent years, Reels have taken over the world, with more people watching, creating, and sharing them than ever before. In light of this, Reels ads can be a great tool for reaching new markets.
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