LinkedIn introduced new tools intended to help you stand out and reach a wider audience. Now your LinkedIn content can be optimized and improved in search engine visibility by customizing the SEO title and description. You can showcase different type of content in the updated activity section of your profile, including images, videos, newsletters, and documents. Content can be shared on LinkedIn at the right time with the addition of scheduled articles and newsletters. You can now manage analytics and creation tools from one place. Moreover, LinkedIn has created an embeddable subscription button and a one-click subscription URL for newsletters to be more visible in search results. These updates to LinkedIn provide helpful new ways to create, share, and upgrade your content on the platform
Learn how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features.
- It is now possible to customize the SEO titles and descriptions of your LinkedIn articles
- The update makes it easier for people to find your LinkedIn articles when they search for specific keywords
- The social network is also introducing new features for scheduling newsletters and making them more visible in search results.
There are new tools available on LinkedIn that can help your content stand out and reach a wider audience. Search engines can now display your LinkedIn articles differently depending on your preferences.
The SEO title and description of LinkedIn articles can now be changed to improve their search engine ranking. LinkedIn also offers new ways to showcase the best work on your profile and to acquire more newsletter subscribers.
Optimized LinkedIn articles for SEO
Now you can edit your LinkedIn article titles and descriptions.
You can do that by clicking on the "Publishing" menu in any of your articles.
Then, click “Settings.”
You should now see text boxes where you can change the SEO title and description for the article. By using this feature, you will be able to optimize your content more easily and get found for specific keywords.
Let Your Best Work Speak for You
Your profile now prominently displays different types of content in the Activity section. Using this update, you can highlight images, videos, newsletters, or documents at the same time. Show off your best work first by choosing the content you want to show off first!
A central location for analytics and creation tools:
A new feature on LinkedIn allows you to create content and measure performance from one place, allowing you to create and measure content in an integrated manner. You can access this new feature by turning on creator mode and selecting "Analytics & tools" from the top of your profile, either on your mobile device or on your desktop computer.
Reach & Discover More People with Your Newsletter
The LinkedIn platform now allows you to schedule newsletters and articles to be shared at specific times. A new embeddable button and one-click subscribe URL has been created by LinkedIn so newsletter authors can easily reach their audiences. Using this method, readers can sign up for newsletters straight from LinkedIn or elsewhere. Due to LinkedIn's efforts to enhance newsletter discovery, its search results for newsletters are also becoming more visible.
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