Google is becoming smarter and more powerful all the time. As Google improves its ability to answer queries within the SERPs, it may become more difficult for those of us who rely on organic search traffic from Google. As changes happen, 2022 is an excellent time to investigate SEO techniques for driving more valuable traffic to your website. Whether you have an in-house marketing team or use an SEO agency for small business success, we have compiled a list of SEO techniques that will help you drive more traffic to your site this year, and hopefully convert! Look at these techniques below.
Improve User Experience
User experience is important not only for ranking in Google, but also for keeping users on your website. Users will leave if your site has a poor layout and navigation, which will increase your bounce rate. Furthermore, if users leave your site quickly, they are less likely to return, and they will not have converted, which means that all efforts to bring them to your site will be futile! Fortunately, there are numerous ways to enhance the user experience on your website. This includes the content's quality. Highly recommended is well-written content that is easy to read in short paragraphs, explains what services/products you offer, and is engaging. To make your content easier to read, include bullet points, images, and subheadings. Enhancing the site's speed is also important for improving the user experience. Consider visiting a website that takes a long time to load or that requires you to wait to view your basket; the slower the site speed, the higher the bounce rate; you'll lose users and potential sales. As a result, take the time to ensure that your site's speed has been maximised.
Don't Ignore Technical SEO
You could be doing everything right, including creating engaging and high-quality content, but if your site is technically flawed, it will underperform. As a result, you will lose valuable traffic to your site, which may result in fewer modifications. So, what are you going to do to improve your technical SEO? There are numerous ways to improve your site's technical health, ranging from correcting your semantic markup to enabling AMP for mobile to ensuring that your entire site loads on HTTPS.
Backlink Profile Selection
Links are still an important part of search engine optimization in 2022; quality matters, and spammy links can actually harm your site. Links from sites with very low DA will have little value, so it's best to look at older sites, which have proven to be more valuable than newer sites. Sites with backlink profiles that are almost entirely made up of very high-quality links, on the other hand, may be flagged for manual review. As a result, it is critical to diversify your link profile and ensure that it appears natural to search engines. So, by implementing these SEO techniques, you will be able to increase traffic to your website in 2022. These, in turn, should result in conversions, allowing you to make this year the best year yet for your business!
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