SEO is a commonly used term these days, and we know that it benefits our websites in a variety of ways. Even if that's the case, what do crawl budget and optimization mean?
Crawl Budget has been the name of the game for a long time, but what exactly is it? We've heard of digital marketing firms in Kochi, but what about a crawl budget?
The crawl budget is the number of times a search engine's crawlers visit a domain's pages. Well, this frequency is a compromise between Googlebot's desire to crawl into the domain and its desire to avoid overcrowding the server. Crawl budget optimization increases the number of bots visiting a website, and the more they visit, the more they are indexed, affecting rankings. Not all that glitters is gold, and crawl budget optimization is always overlooked—time it's to find out why!
Crawling is not a ranking factor in and of itself, according to Google. Nonetheless, the crawl budget makes sense if there are millions and millions of pages. Optimization leads to performance, and here are seven crawl budget optimization tips that SEO companies in Kerala should be aware of.
1: Allow crawling of the relevant pages in robots.txt
First and foremost, handling robots.txt can be performed manually or with the help of a website auditing tool. It is really appreciated when the tool is used because it is more convenient and effective. Furthermore, if you have a large website that requires regular calibration, simply adding robots.txt to your preferred tool will enable you to allow or block crawling of any page on the domain in seconds.
2: Watching out for redirect chains
Avoiding the domain's redirect chain is a hassle, and it's especially difficult for a large website since 301 and 302 redirects are unlikely to appear. Chained redirects, on the other hand, create a barrier in front of crawlers, causing them to stop crawling before reaching the page that needs to be indexed. Few redirects can be hacked, but it is something to which we must pay attention.
3: Use HTML whenever possible
Crawlers and crawling seem to prefer JavaScript in particular, but they can also index Flash and XML. Sticking to HTML will benefit us because we will not be hurting our chances with any crawler.
4: Do not let HTTP errors eat the crawl budget
Almost all websites and pages 404 and 410 are all about the user experience; they eat up the crawl budget! As a result, we can patch the 4xx and 5xx status codes using a website audit tool such as SE Ranking and Screaming Frog.
5: Take care of the URL parameter
Separate URLs are counted as separate pages by crawlers, wasting precious crawl budget. However, informing Google of this will alleviate our concerns about duplicate material.
6: Update the Sitemap
Separate URLs are counted as separate pages by crawlers, wasting precious crawl budget. However, informing Google of this will alleviate our concerns about duplicate material.
7: Hreflang tags are vital
Hreflang tags are used by crawlers to analyze local pages. First off, use the
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